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ROUNDTABLE: presented by Leap Media Partners

Save the date! The 20th annual Roundtable will again take place at the Sonnenalp Resort of Vail on August 26-28. See http://leapmediapartners.com/the-roundtable/ for details.

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ROUNDTABLE: The Day Publishing Company: The Real Strategy Behind the...

Daniel Williams, Director/Marketing & Audience Development, The Day Publishing Company In September, 2011, The Day launched its membership program proving that sophisticated database marketing,...

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ROUNDTABLE: SMB Solutions: The Social Media Revenue Stream

Chris Browne, Social Media Consultant, Aurora Media Group Your advertisers know they need a social media presence, yet most have neither the knowledge nor resources to do it right. Their need is your...

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ROUNDTABLE: Facebook Frenzy: The Times’ Social Media Strategy

John Newby, Publisher, The Times (Ottawa, IL) John will share how his company deploys and monetizes social media to drive web traffic and bottom-line performance. The Times has generated more than...

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ROUNDTABLE: Harvard Business School Case Study: The National Geographic Society

Dr. Paul Wang, Associate Professor/Integrated Marketing Communications, Northwestern University This case is designed to show participants how leaders manage change in an unpredictable and highly...

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ROUNDTABLE: The Art & Science of Digital Pricing Optimization

Matt Lindsay, Managing Partner, Mather Economics Have you established a metered pricing model for your digital offerings? If not, are you thinking about it? Don’t leave money on the table. Matt will...

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ROUNDTABLE: Lessons Learned

Bill Toler, Chairman and CEO, Swift Communications Bill spent 29 years with consumer goods giant Procter & Gamble in various global executive roles before taking the helm at Swift Communications in...

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ROUNDTABLE: Reinventing the Community Publisher

James Gold, Publisher, Aurora Media Group Fifteen months after Leap Media Partners acquired the Aurora Sentinel, the company has reinvigorated its print media, launched new digital brands in HTML5 and...

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ROUNDTABLE: Becoming A Data-Driven Audience Company

Dick van Halsema, Managing Partner, MA Metrix Beneath the surface of media companies’ multi-platform strategies lies a massive treasury of data. But while other industries are profiting from the shrewd...

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