ROUNDTABLE: presented by Leap Media Partners
Save the date! The 20th annual Roundtable will again take place at the Sonnenalp Resort of Vail on August 26-28. See http://leapmediapartners.com/the-roundtable/ for details.
View ArticleROUNDTABLE: The Day Publishing Company: The Real Strategy Behind the...
Daniel Williams, Director/Marketing & Audience Development, The Day Publishing Company In September, 2011, The Day launched its membership program proving that sophisticated database marketing,...
View ArticleROUNDTABLE: SMB Solutions: The Social Media Revenue Stream
Chris Browne, Social Media Consultant, Aurora Media Group Your advertisers know they need a social media presence, yet most have neither the knowledge nor resources to do it right. Their need is your...
View ArticleROUNDTABLE: Facebook Frenzy: The Times’ Social Media Strategy
John Newby, Publisher, The Times (Ottawa, IL) John will share how his company deploys and monetizes social media to drive web traffic and bottom-line performance. The Times has generated more than...
View ArticleROUNDTABLE: Harvard Business School Case Study: The National Geographic Society
Dr. Paul Wang, Associate Professor/Integrated Marketing Communications, Northwestern University This case is designed to show participants how leaders manage change in an unpredictable and highly...
View ArticleROUNDTABLE: The Art & Science of Digital Pricing Optimization
Matt Lindsay, Managing Partner, Mather Economics Have you established a metered pricing model for your digital offerings? If not, are you thinking about it? Don’t leave money on the table. Matt will...
View ArticleROUNDTABLE: Lessons Learned
Bill Toler, Chairman and CEO, Swift Communications Bill spent 29 years with consumer goods giant Procter & Gamble in various global executive roles before taking the helm at Swift Communications in...
View ArticleROUNDTABLE: Reinventing the Community Publisher
James Gold, Publisher, Aurora Media Group Fifteen months after Leap Media Partners acquired the Aurora Sentinel, the company has reinvigorated its print media, launched new digital brands in HTML5 and...
View ArticleROUNDTABLE: Becoming A Data-Driven Audience Company
Dick van Halsema, Managing Partner, MA Metrix Beneath the surface of media companies’ multi-platform strategies lies a massive treasury of data. But while other industries are profiting from the shrewd...
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